Privacy Policy

Last updated October 13, 2026

Furbello is software for pet grooming businesses, made by FlashStep Technologies LLC, a Florida company ("Furbello," "we," "us"). This policy explains what information we collect, how we use and share it, how long we keep it, and the choices you have.

It covers our website (furbello.com), the Furbello app, and the booking pages, websites, forms, emails, and text messages we run for grooming businesses.

1. Who this policy covers

Grooming businesses and their team members who use Furbello ("businesses," "you").
Clients people who book with, or are clients of, a grooming business that uses Furbello.
Visitors people who visit furbello.com or contact us.

2. Our role with client information

When a grooming business uses Furbello, the business decides what client and pet information to collect and how to use it. Furbello processes that information on the business's behalf, as its service provider.

If you are a client of a grooming business and want to see, change, or delete your information, please contact that business first. We will help them respond. You can also email hello@furbello.com and we will pass your request on.

3. Information we collect

From grooming businesses and their teams:

Account details: name, email, phone, password (stored only as a salted one way hash), language, and business details such as name, address, hours, services, and prices.
Billing: your plan and payment status. Subscription payments are handled by Stripe, and we never store your card number.
Payment connections: if you connect Stripe, Square, or Clover, we keep the access tokens needed to work with your account, encrypted.
Activity and security: sign ins (with IP address and device), changes made in your account, and which features are used, so we can keep accounts secure and improve Furbello.
Messages to us: support requests, feedback you send in the app, and emails.

About clients and pets, entered by the business or by clients through booking pages and forms:

Contact details: name, email, phone, address, preferred language, and whether they agreed to texts and emails.
Service addresses for mobile grooming, including map coordinates and access notes the business adds, like gate codes.
Pet details: name, breed, size, age, coat, photos, grooming notes, and health, allergy, behavior, and vaccination information, including uploaded vaccination records.
Visits: appointments, services, prices, payments, tips, cancellations, and visit notes and reports.
Emergency contact and veterinarian details, when provided.
Signed agreements and forms: answers, the drawn signature, and the time, IP address, and device used to sign.
Cards on file and deposits: handled by the business's payment provider. We store only a reference, the card brand, last 4 digits, and expiration date, plus the client's consent.
Message history: the emails and texts sent to the client and whether they were delivered.

From website visitors and people who contact us:

Visits: pages visited, the website that sent you, and campaign details (like utm tags), counted with a random visitor ID. We don't store IP addresses for these counts.
Contact form and newsletter sign ups: name, email, and your message.
Security: IP address and device when you sign up, sign in, reset a password, or use a booking page, used to stop abuse.

4. How we use information

To provide Furbello: scheduling, booking pages, reminders, routing, payments, reports, and support.
To send messages on a business's behalf, like confirmations, reminders, arrival times, receipts, and visit reports.
To keep Furbello secure: verify sign ups and stop fraud, spam, and abuse.
To improve Furbello and understand which features are used.
To keep businesses informed: account and billing notices, product updates, and our newsletter.
To measure our own advertising (see section 6).
To follow the law and enforce our terms.

We never use client or pet information to market to clients, and we never sell it.

We share information only as described here:

With the grooming business the information belongs to, and the team members the business gives access to.
With service providers that help us run Furbello, only for that purpose:
Amazon Web Services: email delivery and private file storage.
MongoDB Atlas: our database, hosted on Amazon Web Services.
Vercel: hosting for our website and app.
Twilio: text messages.
Stripe: our subscription billing.
Stripe, Square, and Clover: payments, for businesses that connect them.
Google Maps Platform: finding addresses, maps, and drive times.
Cloudflare: bot protection on sign up and password reset.
Apple, Google, and Mozilla push services: delivering app notifications you turn on.
With Meta and Google to measure our advertising, as described in section 6.
When the law requires it, to protect people's rights and safety, or as part of a merger or sale of our business, in which case this policy keeps applying.

6. Cookies and advertising

Cookies we set:

Sign in (fb_session): keeps you signed in, for up to 30 days.
Language (fb_locale): remembers English or Spanish.
Campaign (fb_attr): remembers which ad or link brought you to furbello.com, for up to 90 days.
Support (furbello_support): used only while Furbello support is helping inside an account.

We also keep a random visitor ID in your browser's storage to count visits without identifying you.

Advertising: our marketing website and our sign up and sign in pages use the Meta Pixel and the Google Ads tag, and the app pages that confirm a new sign up or subscription report those conversions to Google. These tools set their own cookies and tell Meta and Google which pages were visited. When someone signs up, subscribes, or sends our contact form, we may also send Meta and Google their email and name in scrambled (hashed) form, along with their IP address and browser, so we can tell which ads work. These tools never run on booking pages or on the websites we host for grooming businesses, and client information is never sent to them.

To opt out, email hello@furbello.com and we'll stop sending your information to Meta and Google. You can also change your ad settings with Meta and Google, or block third party cookies in your browser. Some state privacy laws treat ad measurement like this as "sharing" personal information; if one of those laws covers you, you can opt out the same way.

Websites we host for grooming businesses (for example name.furbello.com) count visits without storing IP addresses. Those sites may load Google Fonts and Google Maps, which receive the visitor's IP address from their browser.

7. Emails and text messages

Businesses send their clients appointment messages through Furbello by email and text. These are about the client's visits and never include marketing from Furbello.
Texts only go to clients who agreed to receive them. Message frequency varies with appointments. Message and data rates may apply. Reply STOP to stop texts at any time, or HELP for help.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt in data and consent are not shared with any third parties, except as needed to deliver the messages themselves (our SMS carrier).
Account owners receive Furbello product updates and our newsletter, and people who contact us may be added. Every newsletter has an unsubscribe link, and newsletters include a small image that tells us whether they were opened.
If an email to a client bounces or is marked as spam, we record it and may let the business know so the address can be fixed.

8. Photos and display screens

Pet photos are stored privately and only shown through links that expire after a few minutes, to the business's team and to the pet's owner when the business sends a visit report.
Businesses can show a lobby or team screen, for example on a TV, with pet names, photos, and visit status. The business chooses what appears and controls the private link to the screen.

9. Furbello staff access

A small number of authorized Furbello staff can see account information in our admin tools to run the service, provide support, and keep Furbello secure. Each business chooses in Settings whether our support may enter its workspace: allowed, only with its approval each time, or not at all. Every support visit is logged and shown to the business.

10. How long we keep information

Account, client, and pet information is kept while the account is active. Archiving a client or pet hides it but does not delete it.
When a business asks us to delete its account, we permanently delete its data, including clients, pets, appointments, and files, except anything we must keep for legal, tax, or fraud prevention reasons.
Security logs used to stop abuse are deleted after 30 days, website visit counts after 12 months, and sign ups that are never finished within a day after their code expires.
Other records, such as message delivery logs and account activity, are kept while the account is active and deleted with it.

11. Security

Each business's data is kept separate, and team access follows the permissions the owner sets.
Connections to Furbello are encrypted (HTTPS), and stored data is encrypted by our hosting providers.
Passwords are stored only as salted one way hashes, and payment connection tokens are encrypted.
Card numbers never touch our servers.
Sign ups and booking pages are protected against bots, and you can end sign in sessions from Settings.
No system is perfectly secure. If we learn of a security incident that affects your information, we'll notify you as the law requires.

12. Your choices and rights

Businesses can update their information in the app at any time, and can email hello@furbello.com for a full copy of their data or to delete their account.
Clients can ask the business, or email us and we'll pass the request on.
Anyone can unsubscribe from our newsletter, reply STOP to texts, and opt out of ad measurement as described in section 6.
Depending on where you live, you may have the right to access, correct, delete, or get a copy of your personal information, and to opt out of certain sharing. We'll respond within the time the law requires, may need to confirm your identity first, and won't treat you differently for asking.

13. Children

Furbello is made for businesses and their adult clients. It isn't meant for children under 13, and we don't knowingly collect their information. If you believe a child has given us information, email hello@furbello.com and we'll delete it.

14. Where information is stored

Furbello is run from the United States, and information is stored and processed in the United States. If you use Furbello from another country, your information is transferred to the United States.

15. Changes to this policy

We'll update this page when our practices change and change the date at the top. For important changes, we'll also tell account owners by email or in the app before the changes take effect.

16. Contact us

FlashStep Technologies LLC, Florida, United States.

Questions or requests about privacy: hello@furbello.com